Forever21 Birmingham

A giant 7-meter-high video wall where passersby can browse a massive fashion catalog through natural gestures.

Interactive Storefront Forever21 - Wildbytes

Client
space150 / Forever21

Year
2010

Type
Gestural Video Wall

Technology
Computer Vision
Cing C++ Application

WHY As an entry point to the European market, Forever 21 needed to create a high-impact experience for their first European store. Agency space150 developed the concept and collaborated with Wildbytes for a bold development and production.

WHAT The storefront was dominated by a giant 7-meter-high tile display that allowed passersby to browse a massive fashion catalog using natural gestures. Custom-made computer vision technology and 21 high-end displays were used to make the project happen.

The result was a simple yet powerful interaction that produced a hugely engaging experience, attracting shoppers while creating fun and large-scale spectacle.

Interactive Storefront Forever21 - Wildbytes
Interactive Storefront Forever21 - Wildbytes
Interactive Storefront Forever21 - Wildbytes
Interactive Storefront Forever21 - Wildbytes