More than 1,300 Brain IDs created and thousands of online shares, to promote the TV show Intelligence. Looks like the brain is a curious organ we all want to know.
Movistar / Fox International Channels
Retail Interactive Experience
EEG Brain Sensor
WHY The TV show Intelligence was about to premier on Spain’s Fox channel. They asked us to create an engaging experience to promote it in the Telefonica flagship store.
WHAT The show’s main character is a high-tech superhero due to a supercomputer microchip implanted in his brain. So we designed an experience where passersby could measure their brain activity and determine their Brain ID (Imaginative, Deep, Passionate, Balanced or Intense). Each brain creates different wave patterns, which we analyzed as the participants were exposed to content from the show. Once the Brain ID was created, it could be shared online in seconds.
The result was more than 1,300 Brain IDs created and thousands of online shares. Turns out that getting your Brain ID is a lot of more fun than waiting in line at the DMV for a regular ID.