Superhero – Dumbo Arts Festival / AT&T


Client

AT&T
Dumbo Arts Festival

Year

2012

Type

Interactive Projection Mapping

Technology

Kinect
Computer Vision
Cing C++ application

Credits

Idea & Production
Wildbytes

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Why

With sponsorship from AT&T, one of the largest communications companies in the world, Wildbytes developed a new version of our project Superhero, which had been selected by the Dumbo Arts Festival in New York as its signature artwork. Superhero was lauded at one of the city’s most innovative and technological festivals, one that attracts more than 225,000 visitors every year.

What

Superhero proved that with the right amount of technology, creativity, and enthusiasm, dreams can come true. During three days, more than 1,400 people interacted with Superhero’s stage, where they lived the experience of becoming superheroes and flying over the façade of Brooklyn’s Empire Store. The show utilized Kinect cameras and custom software to detect gestures in real time. Wildbytes’ cutting-edge technology transformed the participant’s movements into super powers like throwing energy balls, becoming huge, moving faster than light, painting the façade with their trace, and, of course, flying, flying, and more flying!

The show received an incredible and extensive reception by renowned international press including Forbes, The Huffington Post, Bloomberg, Time Out New York, Time Warner Cable’s NY1, DNAinfo, NYC10Best, New Yorkled, Businessweek, and PRNoticias,
among others.

The result was massive participation and overwhelming press for the memorable experience of becoming a superhero for a day.