Superhero for E.On

An interactive projection mapping that gives supernatural powers to passersby, transforming them into flying superheroes in real time.

Client
Arista / EON Energy

Year
2011

Type
Interactive Projection Mapping

Technology
Kinect
Cing C++ application

WHY E.ON Energy, one of the leading power companies in the world, was launching the Triple Energy campaign in Spain to encourage energy conservation. The campaign’s starting point was a picture of a family of superheroes. We brought this image to life, giving super powers to the passersby.

WHAT Wildbytes created Superhero, an interactive projection mapping experience that fulfills a desire in all of us: the desire to become a superhero and fly. Passersby were able to fly over the historic façade of the Santander City Council, while enjoying a number of superpowers, which they controlled with natural gestures. These powers included throwing light balls, becoming gigantic or tiny, and, of course, flying.

We created a stage in which two participants shared the experience, and they were cropped and projected in real time over the building façade. On top of the interactive segments, we directed the production of a projection mapping show that introduced the campaign and set the groundwork for passersby to become superheroes.

Interactive Projection Mapping Superhero - Wildbytes
Interactive Projection Mapping Superhero - Wildbytes
Interactive Projection Mapping Superhero - Wildbytes