Generation G
AI meets identity in a fragrance that goes beyond generations
To mark 25 years of identity and style, we created Generation Bershka /G/: a campaign that blends time, trend, and technology. More than a fragrance, /G/ became a creative lens to explore the fluidity of identity and style across generations.
Entirely AI-generated, the campaign visualized an ethereal, emotionally resonant world of self-expression, under the concept Beyond Generations. A celebration of diversity, innovation, and creative rebellion.
