Icon Café
A pop-up concept we envisioned, designed and executed.
Icon Café by Douglas brought beauty beyond the shelf, creating a space where guests could explore and enjoy products from some of today’s most iconic personalities: Kylie Jenner, Millie Bobby Brown, Billie Eilish and Rita Ora. The pop-up blended these brands with great coffee, vibrant energy and memorable moments, turning every visit into a truly unique experience.
We developed the full branding and spatial design to ensure every detail reflected the identity of Douglas and its brands. An integrated campaign connected digital and physical touchpoints, while activations engaged guests and amplified the project’s reach. We are grateful to Douglas Cosmetics Spain for trusting us to deliver this immersive brand experience and set a new benchmark for experiential pop-ups.
