Tommy Factory Madrid Fall’22
A brand universe brought to life through movement, tech and style.
To celebrate the A/W ’22 collection and the launch of the new Monogram, Tommy Hilfiger invited us to create an inclusive, experience-first pop-up: Tommy Factory Madrid. At the heart of the space, a tech-driven artist studio let visitors write, draw, and personalize their own designs, blending self-expression with fashion heritage. Guests explored the collection, captured Instagram-worthy moments, and danced the weekend away, fully immersed in the brand universe.
Every corner of the pop-up, from fashion and design to music and technology, was crafted for discovery, creativity, and connection. The space was playful, social-media ready, and brand-immersive, inviting everyone to express themselves and experience a seamless fusion of fashion, tech, and culture.
