Interactivity means open-ended stories.
Open stories generate curiosity, participation, and emotion.
Participation and emotion create memories.
Memories leave traces, touch people personally, and call for sharing.
Still not so sure?
1 INTERACTION IS WORTH 1,000 IMPRESSIONS.
Not only because we can transform audiences into superheroes (which, judging from the 12-page Wikipedia article, is a vital topic for our society), but because an interaction involves the user personally. It creates a memory that lives way beyond the experience, producing deeper connections between brands and people.
WE LIVE IN THE ERA OF EXPERIENCE GATHERERS.
Today, people don’t collect objects; they collect experiences to share online. We should offer them trendsetting moments they’ll want to experience and share. That’s why we immersed thousands of people in the universe of The Walking Dead in the world’s first cinematic augmented reality experience. Because being the protagonist in a zombie show is a lot of fun.
PEOPLE LOVE TO CREATE. LET’S MAKE IT HAPPEN.
Creating is empowering. Interactive projects unleash the creative mind in every one of us. The beauty: an interactive campaign is never done, evolving with every new interaction. You never know how people will use it, and that brings the magic of the unexpected. Imagine designing a cocktail based on your brain activity… fun flavors come up.
PERSONALIZE IT. TIMES TWO. OR THREE.
Brands should revolve around their fans, not the other way around. People look for experiences that define them, and technology enables the creation of personalized content that enhances people’s behavior, bringing audience and brands together. Like when a brand invites you to be a rock star in your own music video.