Welcome to H&M’s first-ever fashion film in the metaverse (created with avatars in real-time).
Client
H&M
Year
2021
Type
Launch Campaign
Metaverse-based catwalk
Technology
Digital avatars, real time fashion-film, game engine
WHY H&M asked us to design a launch their high-fashion Innovation Circular Design Story collection. They were looking for an impactful idea that would create a massive amount of buzz and hype around the collection.
WHAT We produced the first avatar-based fashion film created in real-time and introduced H&M’s metaverse. Made at a live event, the film featured the guests’ digital doubles dancing in a virtual catwalk while wearing the collection. A project powered by a video game engine and rendered in real-time.
Are you really here?
We designed an immersive space embraced by large-scale projections featuring 3D renders of H&M’s newly created metaverse.
![Wildbytes_HM_InnovationX__00](http://wildbytes.cc/wp-content/uploads/2022/01/Wildbytes_HM_InnovationX__00.jpg)
![Wildbytes_HM_InnovationX__01](http://wildbytes.cc/wp-content/uploads/2022/01/Wildbytes_HM_InnovationX__01-586x586.jpg)
![Wildbytes_HM_InnovationX__02](http://wildbytes.cc/wp-content/uploads/2022/01/Wildbytes_HM_InnovationX__02-586x586.jpg)
![Wildbytes_HM_InnovationX__03](http://wildbytes.cc/wp-content/uploads/2022/01/Wildbytes_HM_InnovationX__03.gif)
![Wildbytes_HM_InnovationX__04](http://wildbytes.cc/wp-content/uploads/2022/01/Wildbytes_HM_InnovationX__04.gif)
![H&M Innovation Circular Design Story](http://wildbytes.cc/wp-content/uploads/2022/01/Wildbytes_HM_InnovationX__06-586x329.jpg)
![Wildbytes_HM_InnovationX__07](http://wildbytes.cc/wp-content/uploads/2022/01/Wildbytes_HM_InnovationX__07-586x329.jpg)
![Wildbytes_HM_InnovationX__05](http://wildbytes.cc/wp-content/uploads/2022/01/Wildbytes_HM_InnovationX__05.gif)
A gate to the future.
To be part of this celebration, our guests walked into the scanning area. A gate to the future for your soon to-be digital double.
![Wildbytes_HM_InnovationX__08](http://wildbytes.cc/wp-content/uploads/2022/01/Wildbytes_HM_InnovationX__08.gif)
![Wildbytes_HM_InnovationX__09](http://wildbytes.cc/wp-content/uploads/2022/01/Wildbytes_HM_InnovationX__09-586x329.jpg)
![H&M Innovation Circular Design Story](http://wildbytes.cc/wp-content/uploads/2022/01/Wildbytes_HM_InnovationX__10.jpg)
![Wildbytes_HM_InnovationX__11](http://wildbytes.cc/wp-content/uploads/2022/01/Wildbytes_HM_InnovationX__11.gif)
H&M’s metaverse.
The future of fashion is here. Welcome to H&M Innovation’s metaverse to celebrate Innovation Circular Design Story.
![Wildbytes_HM_InnovationX__12](http://wildbytes.cc/wp-content/uploads/2022/01/Wildbytes_HM_InnovationX__12-586x329.jpg)
![Wildbytes_HM_InnovationX__13](http://wildbytes.cc/wp-content/uploads/2022/01/Wildbytes_HM_InnovationX__13-586x329.jpg)
![Wildbytes_HM_InnovationX__14](http://wildbytes.cc/wp-content/uploads/2022/01/Wildbytes_HM_InnovationX__14-586x329.jpg)
![Wildbytes_HM_InnovationX__15](http://wildbytes.cc/wp-content/uploads/2022/01/Wildbytes_HM_InnovationX__15-586x329.jpg)
![Wildbytes_HM_InnovationX__16](http://wildbytes.cc/wp-content/uploads/2022/01/Wildbytes_HM_InnovationX__16-586x329.jpg)
![Wildbytes_HM_InnovationX__17](http://wildbytes.cc/wp-content/uploads/2022/01/Wildbytes_HM_InnovationX__17-586x329.jpg)