LIVE-CREATED FAN CAMPAIGN FOR RIHANNA’S FENTY BEAUTY

Welcome to Fenty Beauty’s Playground. An electrifying live immersive experience where guests become superstars in an unforgettable collective film. 1.1 billion impressions so far!

Client
Sephora / Fenty Beauty by Rihanna

Year
2017

Type
Live-created Campaign
Launch Event
Film Production
Interior Design

Technology
Real Time Film Editing
3D Gif stations

FEATURED IN

 

WHY If you produce a launch campaign for Rihanna, it better be ground-breaking. Fenty Beauty by Rihanna was launching globally and Sephora asked Wildbytes to design and produce a launch campaign and event that would raise the bar and explode on social media. Fun challenge ahead…

WHAT We produced the World’s First Live-Created Fan Campaign. An urban-styled edgy launch event in which fans and influencers were empowered to become the stars of the campaign alongside Rihanna, through a series of striking shooting sets inspired by Fenty Beauty products.

We harnessed cutting-edge technology to create an unforgettable multisensorial experience. Using a custom-made, high-tech digital film pipeline, we were able to edit footage of fans posing and playing in the Fenty universe in real-time. The result was an instantaneous, high-end fashion film, people could not believe was being made live.

The launch event went nuts online generating 1.1 billion impressions so far. After all, there is a movie star inside all of us!

FENTY BEAUTY’S PLAYGROUND

A multisensorial experience for guests to party and get lost in a labyrinthic maze of makeup stations, urban-styled video installations and film shooting sets.

Wildbytes - Rihanna Fenty Beauty Launch
Wildbytes - Rihanna Fenty Beauty Launch
Wildbytes - Rihanna Fenty Beauty Launch
Wildbytes - Rihanna Fenty Beauty Launch
Wildbytes - Rihanna Fenty Beauty Launch

THE SETS

Three film shooting sets carefully crafted as life-sized Fenty products. The event guests became superstars in them.

Wildbytes - Rihanna Fenty Beauty Launch
Wildbytes - Rihanna Fenty Beauty Launch
Wildbytes - Rihanna Fenty Beauty Launch

THE FILM

Using a custom-made, high-tech digital film pipeline, Wildbytes edited footage of fans posing and playing in the Fenty universe in real-time. The result was an instantaneous, high-end fashion film.

Wildbytes - Rihanna Fenty Beauty Launch
Wildbytes - Rihanna Fenty Beauty Launch
Wildbytes - Rihanna Fenty Beauty Launch
Wildbytes - Rihanna Fenty Beauty Launch
Wildbytes - Rihanna Fenty Beauty Launch
Wildbytes - Rihanna Fenty Beauty Launch