MASSIVE AR EXPERIENCE FOR GOOGLE & ORANGE

Stadium-scale and synchronized augmented reality experience to 
kick-off the soccer league.

Client
Google / Orange mobile network

Year
2019

Type
Brand Awareness

Technology
Synchronized AR

WHY Google and Orange wanted to promote the latest Google Assistant and its integration with Orange TV with a wow experience during the spanish soccer league kick-off.

WHAT We created a stadium-scale Augmented Reality experience that the thousands of soccer fans in the stadium could enjoy, fully synchronized.  A world’s first use of AR for massive-scale spectacles.