Stadium-scale and synchronized augmented reality experience to kick-off the soccer league.
Client
Google / Orange mobile network
Year
2019
Type
Brand Awareness
Technology
Synchronized AR
WHY Google and Orange wanted to promote the latest Google Assistant and its integration with Orange TV with a wow experience during the spanish soccer league kick-off.
WHAT We created a stadium-scale Augmented Reality experience for the thousands of soccer fans in the stadium to enjoy, fully synchronized. During halftime, the MC would ask Google Assistant to unveil a cinematic experience for everybody sitting at the stadium. This cue kicked off the AR experience on everybody’s phones. A world’s first use of AR for massive-scale spectacles.
