Large-scale AR music show starring artist Sen Senra.
New Store Opening
Large-scale AR show anchored to architecture
WHY Pull&Bear asked us to create a PR worthy experience for the opening of their new Flagship store in Madrid.
WHAT We created a large-scale music show in AR starring artist Sen Senra. A unique experience where music, fashion and tech come together, leveraging the latest Google Geolocation API to anchor AR content to physical spaces.
Larger than life.
Sen Senra walks the streets of Madrid, or better put, takes over the city with Pull&Bear.
Music, tech and fashion come together.
Motion capture, real-time graphics or geolocation anchoring are some of the tech processes behind the music show.