WHY  The brand needed a different approach to the classical selling tools for its clients. In order to connect with what’s happening and being culturally relevant, Twitter data and products had be explained in an innovative way.

WHAT We created a forward-thinking tool to wow and engage Twitter’s client agencies, while offering them all the critical information they needed to hear. A Web AR (augmented reality website) easily accessed through a scanned QR or a URL. That provided a guided tour through Twitter seasonal promotional packages and displayed immersive interactive animated content. After finalizing the experience, users received a personalized email with detailed information on the topics of their interest according to the data gathered during their navigation through the site.