WHY H&M wanted to launch their new Crush by collection and asked us to create an impactful digital experience to lead the virtual revolution in the fashion world.

WHAT We created an out-of-scale AR experience to present the new H&M collection featuring Natalia Lacunza’s first AR show, a collab between the fashion brand and the artist. To make it happen we captured a volumetric video of Natalia to create her 3D avatar, and designed a visual world inspired by the collection’s patterns. With all these elements we created the “Crush by H&M” app, where users could enjoy the show wherever they where.
4.9K users downloaded the app, 13.8K viewers enjoyed the show, and the campaign generated 7.5m impressions.