Client:

Mahou

Type:

Content

Year:

2024

Tech:

Interactive

Plaza Mahou

Where beer meets tech, culture, and play.

Located at the heart of Real Madrid’s Santiago Bernabéu stadium, Plaza Mahou is a flagship destination for next-gen cultural and brand experiences, where beer, technology, music, and sport seamlessly come together.

At its core, a cutting-edge microbrewery with interactive projections that bring the brewing process to life. Guests can also pour the perfect Mahou with the Gamified Tapster, a virtual assistant that adds a dose of play to every pint.