Pull and Bear x PLEASURES at Centre Pompidou
where fashion enters the cultural stage.
We brought Pull&Bear to Centre Pompidou for Because Beaubourg, a two-day program before the museum’s renovation. The STWD × PLEASURES collection became an immersive installation: a raw, poetic space where youth culture met contemporary art. Light, movement, and texture shaped a surreal environment that blurred the line between film and spatial installation.
We led the collaboration from strategy to delivery. Our scope included partnership negotiations with the museum, artistic direction and coordination with the designer, and the production of the immersive video content shown in the space. The launch was presented as a cultural experience, bringing fashion, art, and technology together in a single installation.