VR game tool for sustainable urban transformation.
Space150 / 3M
WHY 3M wished for an interactive tool to be used in trade shows to showcase their product line on urban mobility and safety.
WHAT In collaboration with agency Space150, we created a fun interactive virtual reality game to give cities the power to change. City planners aim to keep bike commuters safe in large metropolitan areas. Through VR, urban planners can now experience how 3M products impact the safety of their daily lives. An immersive and fun learning approach to a more human-centered urban living.