Dior’s first online beauty festival with +2h of live streamed content.
Website, Live Streamings
WHY Dior came to us for a bold idea on how to reach their fans and create a meaningful event during the “New Normal” era.
WHAT We designed and produced their first online beauty festival, where a dozen brand ambassadors and Dior experts live streamed their tips and tutorials. With a hybrid of remote & studio shooting we broadcasted live content for over 2h including a DJ Zoom Party. The site unlocked at an exact hour, when the contents started to come live in a cascade of masterclasses, challenges, games, exclusive contents, shopping and more.
We flooded the internet with a choreographed campaign with influencers, media partner Vogue and UGC created during the event. A partnership with a retailer added cross selling to the mix and the product sales exploded.