INTERACTIVE POP-UP FOR NEW BALANCE: THE FUELCELL PARTY

An immersive journey built on tech, visuals, light and sound, and powered by your own energy.

Client
New Balance / Roldós Media

Year
2019

Type
Launch Campaign
Pop-up space design

Technology
Interactive Installations

WHY New Balance asked us to design their Fuelcell Launch Campaign using technology for a young audience.

WHAT To push the sneaker launch of the year, we created The Fuelcell Party, a pop-up space in which the guests’ movement was transformed into cool art pieces, live. It proved that art + tech are powerful when combined. From light sculptures following your running moves, or large-scale visuals expanding your jumps, to becoming the event’s DJ by riding a custom-created bike. The Fuelcell Party also conquered the streets with a print outdoor CTA extensive campaign and video content on digital billboards.
Art + technology to produce 10MM impressions.

Fuelcell, the party.
Urban and immersive pop-up design for guests to party, play and discover the New Balances’ fuelcell sneakers.

Fuelcell NB - 01
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Fuelcell, the interactions.
The core of the party: three main movement-powered interactions. A kinetic light sculpture treadmill, a set of audiovisual trampolines and a DJ bike.

Fuelcell NB - 02
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Fuelcell in the streets.
The Fuelcell Party also conquered the streets with content on digital billboards.