Reinventing the beauty masterclass through face-mapping projection. A project for Tom Ford Beauty.
Tom Ford Beauty
Beauty Live Show
Face Projection Mapping
WHY Fashion-forward, luxury designer label, Tom Ford Beauty asked us to create a new face mapping for their new Traceless Touch Satin Foundation.
WHAT We orchestrated a highly-anticipated activation in Seoul involving a mesmerizing immersive experience through face projection mapping. Showing the different phases of the Tom Ford Beauty process, the face projection mapping embodied the new makeup master class for the digital age. All happened in real time, while tracking the model’s facial movements so that the projection acted as a layer of animated makeup and digital skin. Using the strength of the media, we designed the content to reflect Tom Ford Beauty’s minimalist and luxurious aesthetic.