MASSIVE AR EXPERIENCE FOR GOOGLE & ORANGE

Stadium-scale and synchronized augmented reality experience to 
kick-off the soccer league.

Client
Google / Orange mobile network

Year
2019

Type
Brand Awareness

Technology
Synchronized AR

WHY Google and Orange wanted to promote the latest Google Assistant and its integration with Orange TV with a wow experience during the spanish soccer league kick-off.

WHAT We created a stadium-scale Augmented Reality experience for the thousands of soccer fans in the stadium to enjoy, fully synchronized. During halftime, the MC would ask Google Assistant to unveil a cinematic experience for everybody sitting at the stadium. This cue kicked off the AR experience on everybody’s phones. A world’s first use of AR for massive-scale spectacles.

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