A tech-driven artist studio pop-up.
WHY Tommy Hilfiger asked us to design an inclusive campaign to celebrate their A/W 22 collection inspired by the new Monogram.
WHAT We decided to host an experiential pop up over the weekend for everybody to step into Tommy Hilfiger’s world, play, get some IG material, discover the collection, and why not, shake it a bit with their friends.
A tech-driven artist studio where guests could create their own TH monograms. Write, draw, multiply and voilá.
Step into Tommy Factory. A space full of IG worthy corners, fashion, tech, design, and music.